Gulf Marcom Group

Gulf Marcom Group, established in 1974, holds the distinction of being the first Bahraini-owned advertising and public relations agency in the Kingdom of Bahrain. Over the past five decades, the company has played a pivotal role in shaping the marketing and communications landscape in the region, combining deep local insights with a global perspective to deliver impactful solutions for its clients.

Founding & Evolution

Founded by Khamis Al-Muqla, Gulf Marcom began as a public relations agency dedicated to serving the marketing and publishing needs of Bahrain. Its inception closely followed Bahrain's independence in 1971, positioning the company at the forefront of the nation's burgeoning advertising industry. Over the years, Gulf Marcom expanded its services and clientele, evolving into a comprehensive marketing communications group. In 2008, the company was rebranded as Gulf Marcom Group, encompassing various specialized subsidiaries to cater to a diverse range of client needs.

Strategic Alliances & Global Network

A significant milestone in Gulf Marcom's journey was its strategic alliance with Dentsu International, a leading global media and digital marketing communications group. This partnership grants Gulf Marcom access to Dentsu's extensive resources, expertise, and global network, enhancing its ability to deliver cutting-edge solutions to clients. Additionally, in 2013, Gulf Marcom was appointed as the representative of ICOM, a global network of independent advertising and marketing communications agencies, further solidifying its international presence. 

Comprehensive Service Offerings

Gulf Marcom Group offers a wide array of services designed to elevate brands and captivate audiences. These services include:​

• Events Management: From conceptualization to execution, Gulf Marcom produces seamless and memorable events that bring clients' visions to life.
• Public Relations: The company builds and maintains positive relationships between brands and their audiences through strategic PR campaigns, shaping narratives that resonate with target markets. ​
• Web Design & Development: Crafting user-friendly, visually appealing websites that drive engagement and conversions, Gulf Marcom ensures clients have a strong online presence optimized for search engines.
• Social Media Management: Leveraging data-driven strategies, the company enhances brand awareness and engagement across various social media platforms, driving return on investment for clients.
• BTL & ATL Advertising: Gulf Marcom maximizes brand reach through targeted Below-The-Line (BTL) and Above-The-Line (ATL) advertising campaigns, connecting clients with their audiences effectively.
• Branding & Identity: Empowering businesses to establish a strong and consistent brand image, Gulf Marcom's branding services help clients differentiate themselves in competitive markets.

Notable Clients & Projects

Gulf Marcom Group has collaborated with a diverse range of clients across various industries. Notable partnerships include:​

• Standard Chartered: Providing social media management services to enhance the bank's digital presence.
• Moda Mall: Executing a "Shop & Win" social media campaign to drive customer engagement and sales. ​
• Radio Bahrain 96.5: Managing social media strategies to increase listener interaction and brand visibility. ​
• Bank of Bahrain & Kuwait: Delivering comprehensive 360 marketing and digital marketing services to strengthen the bank's market position.
• The Avenues Mall: Implementing public relations initiatives to promote the mall's offerings and events.

Leadership & Talent Development

Under the leadership of Chairman Khamis Al-Muqla, Gulf Marcom has cultivated a team of seasoned professionals dedicated to delivering excellence. The leadership team includes:​

• Shruti Singh: Business Development Director​
• Bogdan Gheorghiu: Creative and Strategy Director​
• Thamer Al-Muqla: Managing Director

The company prides itself on being a magnet for creative talent, attracting the best strategic and creative minds from around the world. By partnering with local universities and mentoring young Bahraini talent, Gulf Marcom invests in developing the leaders of tomorrow, ensuring sustained growth and innovation within the industry.

Commitment to Excellence

Gulf Marcom's success is built on intelligent and creative thinking, consistently producing quality work with a comprehensive understanding of the target market's culture and psyche. The company's philosophy centers on partnering with clients in all aspects of their business, fostering relationships based on trust, collaboration, and mutual growth.

In short, Gulf Marcom Group stands as a beacon of innovation and excellence in the advertising and public relations industry in Bahrain and the wider Middle East. With a rich history, strategic global alliances, comprehensive service offerings, and a commitment to talent development, Gulf Marcom continues to magnetize brands and captivate audiences, driving success for its clients in an ever-evolving marketplace.​